Title Tags | SEO Basics by Silly Branding

Title Tags | SEO Basics by Silly Branding

How to optimize Title Tags for SEO

Optimize your web page title to make it rank higher in Google search results

What are title tags?

A title tag of a web page summarises the content on that web page in the most concise and accurate way possible.

It is primarily the “name” of a web page. Google and other search engines use a title tag to search for keywords relevant to a search query.

It appears wherever the page is shared, i.e., mainly three places:

  • Browsers

title tags are shown as the placeholders in your Browser.

When people have more than one tabs open, it makes it easier for them to keep a track of the tabs with the help of keywords in the beginning of your title tag (and Favicon)

  • Search Engine Result Pages (SERPs)

It determines your display title in SERPs and the first thing that your users read or click at.

It is very crucial to choose your title tag wisely because it directly determines the number of clicks your title tag gets from users.

  • Social Media (or other external sites)

Social Media websites use your title tag while displaying your page to users.

Where is it in the website code?

In general, it is present in the <head> part of the code and looks something like this:

<head>
<title>Your Title Tag for the page</title>
</head>

In most Content Management systems like Medium and WordPress, the title of the blog post is the default title tag which can be customized too.

When using SEO Tools, Titles can be specified in a separate SEO Title field.

How to optimize a title tag?

Title tags are read by humans and analyzed by search engines. So it is important to keep it understandable by both.

Moz recommends a format for titles:

Primary Keyword — Secondary Keyword | Brand Name

It means that the most important Keyword should be in the beginning, followed by secondary keywords.

Points to keep in mind while writing your title

  • Optimal Length — If your title is too long, Google might not show the complete title and end it with (…). It is generally safe to keep your title length under 68–70 characters because Google does not specify a character limit.
  • Accuracy — Google ranks search results on the basis of relevance of your title with the content on that page so the title should be accurate, concise and relevant.
  • Important Keywords — Users may not read the complete title while skimming a search result page. It is recommended to place your important keywords before others.
  • Keyword Stuffing — Stuffing your keywords in the title to make it rank higher in the search results should be avoided. It creates a bad user experience for customers and will not be helpful.
  • Brand Value — If you already have some audience for your brand, adding your brand name in the end of the title may help you get more clicks. Although, using it in the front is not recommended.

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Title Tags | SEO Basics by Silly Branding was originally published in Silly Branding on Medium, where people are continuing the conversation by highlighting and responding to this story.

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